When are new Happy Meal® toys / books launched? March 21, 2022 07:27 Updated New Happy Meal® toys / books are typically launched on Thursdays at 11am. Related articles When will the Crocs Happy Meal toys be available in your outlets? What Happy Meal® toy / book are you currently offering? Can I purchase a Happy Meal® toy without getting the meal? I am looking for a particular Happy Meal® toy / book and would like to know which store still has it. Can I exchange the old Happy Meal® toy / book with a complete packaging to a new toy / book?